In 2013, Phase2 underwent a rebrand to redefine itself after a period of rapid growth in both people and capabilities. I served as a member of the core rebrand team and applied design thinking to many areas of the company, some of which are included below:
In a digital agency space that can tend to be saturated with technical jargon, I wanted to make sure our business cards contrasted that by showing off the great personalties that Phase2 had.
I designed the front of Phase2's new business cards to be entirely personal, with each card front being unique and void of any direct company branding, which I saved for the back of the card. I rounded the bottom-right corner of the card to match the rounding on the bottom right of the logo stems and also flipped the orientation of the company info on the back, subtly forcing the holder to turn the card for a little extra interaction.
In order to show off the great clients we partner with, I designed a flexible logo wall that used a hexagon pattern used in other Phase2 rebrand materials.
The modularity of the hexagon tiles allows Phase2 to swap logos in and out as they take on new client relationships.